The challenge remains one of monetisation. Testing the appetite for Xbox games in India will provide valuable information on the potential for bringing AAA games to new audiences. “It is also a market where Microsoft has strong Azure cloud data center coverage. “India has emerged as an Android mobile-first market and one where games consoles and gaming PCs are under penetrated,” Harding-Rolls said in an email to GameDaily. During X019, Microsoft announced the inclusion of Canada, India, Japan, and Western Europe for xCloud’s testing, starting in 2020.ĭirector and Head of Games Research at IHS Markit, Piers Harding-Rolls, found the news about India to be the most interesting bit of news about the new territory announcements. Microsoft is currently “previewing” the mobile portion of xCloud’s streaming in a number of different territories, including the United States (in partnership with T-Mobile), the United Kingdom (Vodafone), and South Korea (SK Telecom).

Since its announcement in October 2018, Project xCloud has been a really interesting service to watch unfold. Today’s X019 in London has revealed a number of details about upcoming games from Microsoft’s first-party studios, in addition to new games being added to Xbox Game Pass and Project xCloud.

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